Introduction to Growth for "Boring" businesses

What is Growth?

Growth is the evolution of business strategy in today's competitive market.

Traditionally:

• Marketing focused on getting more eyes on your company.
• Sales was about converting those eyes into revenue.
• Product worked to keep customers around.
• M&A accelerated expansion by strategically acquiring complementary businesses.

Growth is where these four components converge:

• Marketing: Attracts the right audience with precision.
• Sales: Closes more of the right deals with the right customers.
• Product: Serves customer needs effectively and innovatively.
• M&A: Enhances growth through smart acquisitions.

Growth removes barriers to your company's next stage of expansion, setting up systems that make growth seamless and scalable.

It needs to be a core focus and principle of your business. As a CEO, you're pivotal in ensuring growth permeates throughout your company.

How I'm Qualified to Teach Growth

My experience scaling ManyPets from 30M to 300M in 2 years across 3 countries exemplifies hands-on growth execution. We expanded across continents, navigating complex regulations and diverse markets, significantly boosting revenue.

This guide is built on thousands of hours spent learning from top growth leaders and absorbing the latest in growth strategy, translating high-level concepts into actionable, profitable growth initiatives.

Introducing the 10x Flywheel

The 10x Flywheel is crafted for SMBs in traditional industries aiming to expand from $10M to $100M+. This streamlined model creates a self-sustaining cycle of growth through strategic steps, each feeding into the next: